HEREU X BASSAL. A VISUAL DIALOGUE

To celebrate the launch of HEREU’s photobook, “MEMORY, A Play of Twos,” we held a presentation commemorating the brand’s 10th anniversary at the Barcelona-based select shop Bassal Store.

Bassal offers a collection built on quality and responsible curation guided by clear criteria. For this event, HEREU and Bassal jointly created a special evening celebrating the brand’s visual and linguistic expressions.

With drinks and music, we shared a warm, relaxed moment where guests could freely explore the world of the book and the collection.

“MEMORY, A Play of Twos” is a curated photobook that brings together photographs once shared as postcards.

Photographs from different photographers, eras, and locations are paired based on common elements such as form, color, rhythm, and atmosphere, reconfiguring them from a new perspective.

In addition to the book, the store also offers HEREU women’s and men’s collections, showcasing styles that harmonize classic, casual, and contemporary elements.

Discover a carefully selected HEREU collection in-store.