Arale Reartes x HEREU

Her personal work mainly focuses on the idea of ​​self-portrait, balancing the two: commercial and artistic.

The preview of the Spring/Summer 2024 Resort campaign shots, part of our collaboration with her, is like a ticket to a trip, transporting us to a holiday that seems to last forever.

This collaboration resulted in a whole new interpretation of the collection.

Arale's personal work is mainly focused on the idea of ​​self portrait, turning it into a powerful synthesis which explores the transition between two universes: her commercial work and her most intimate artistic practice.

This Resort 2024 Campaign preview is an invitation to travel and, just like the artist's self portraits, immerse us in an everlasting holiday. The encounter of both worlds in a hotel room feels completely natural as it brings out a whole new interpretation of the collection.