To celebrate the launch of HEREU's photo book, "MEMORY, A Play of Twos," a presentation commemorating the brand's 10th anniversary was held at Barcelona-based select shop Bassal Store.
Bassal is a shop that develops its collections based on quality and responsible selection based on clear standards. For this event, HEREU and Bassal collaborated to create a special evening celebrating the brand's visual and linguistic expression.
Drinks and music were provided on the day, and guests were able to freely experience the world of books and collections, sharing a warm moment together.
"MEMORY, A Play of Twos" is a curated photo book that brings together photographs that were once shared as postcards.
Photographs collected from different photographers, eras and locations are paired based on common elements such as shape, color, rhythm and atmosphere, and reconstructed from a new perspective.
Along with the book, HEREU's women's and men's collections will also be available in store, showcasing a harmonious blend of classic, casual and contemporary styles.
We are introducing a selection of the HEREU collection in store.